Imagine this:

You've just moved into your dream home. The paint is fresh, the garden is blooming, and the roof overhead seems solid and dependable. But here's a startling fact—your roof, which you believe will last 25-30 years, might not even make it to 15. The roofing industry is not what it used to be. In the 1960s, there were over 170 manufacturers in the USA, each producing high-quality shingles that weighed over 100 pounds per pack. Today, only 5-6 major companies control the market, and these shingles weigh between 50-80 pounds. They are lighter and full of air pockets, making them age faster and forcing homeowners into early replacements.

This isn't just a coincidence. The quality of shingles has been deliberately reduced, and it's time we uncover this truth. But you don't have to fall victim to this system. There's a solution that can extend your roof's life by 10-15 years with a guarantee, saving you thousands of dollars in the process. But more on that later.

In the world of home improvement, even the most vigilant homeowners call fall victim to the potential pitfalls of hiring the wrong contractor. The roofing industry, in particular, is rife with opportunistic scammers looking to take advantage of unsuspecting homeowners. In this article my aim is to equip you with the knowledge and tools needed to navigate this treacherous landscape, ensuring that your investment in your home is both safe and sound.

But before we take a deeper dive into the problem, as the author of this article I wanted to share my own incredibly expensive roof replacement experience...

My Roofing Experience, Complete Shock

In September 2023 I purchased a home in the beautiful Annapolis Valley. We had the home inspected and knew before putting an offer in that all the shingles on the roof would have the be replaced. The current shingles were about 18 years old, curling and almost completely void of granules and color, it was bad.

Having done home renovations in the past before, I knew to stay in my lane and of course, would hire professionals to do the job. The sellers of the home had previously received a quote from a local reputable company to shingle our roof, which is about 2000 square feet, for approximately $15,000. Having this information, we were comfortable making an offer on the home and would factor that repair into our renovation expenses.

After submitting our offer and having it accepted, my wife and I were absolutely thrilled! The thought of gardening, sunset drives to the lookoff and making this house our home was truly exciting. My joy however was quickly overshadowed by reality, knowing we were headed into winter and the roof most likely wouldn't make it through. Getting the shingles replaced ASAP was paramount. However, I didn't let it get in the way of celebrating because I knew we had our quote and it should be a straight forward process.

So, the following day I opened the quote and contacted the roofing company...no answer. I thought, ok they're probably on a job so I'll try tomorrow. The next day, the same thing. After 6 attempts, I finally received a response from the company by email - they no longer wanted to honor the quote. I was shocked, and confused. Prices of materials went up, and they were no longer interested in shingling our roof.

I now went from what should be an easy transaction to project manager over night. I had 4 companies come to quote the roof. The quote ranges were staggering, some were double. It felt hard to trust what anyone was saying. I knew however, I didn't have the luxury of time and it needed to be done before the snow started.

After settling on a reputable local company, my quote came in...$23,000. A 42% increase! I did the math, and that's $11.50 a square foot, yikes. But what else could I do? My family needs a safe roof over their heads. I told the sales manager that the attic needed ventilation, so as long as they could add vents in I'd accept the bid. He made a note and said they would install some low profile vents, so I accepted the bid and they scheduled me in.

Fast forward, two days into the job. I get a call from the sales manager and he informs me there's a 8x10 section of the sheathing that's rotted. The shingles were so old that water was penetrating the shingles and this section was no longer structurally sound. He said it would be an extra $3500, yep, you heard that right. I sighed and said, ok just fix it - as though I had any choice. My roof was tore apart, they could ask anything they want at this point.

So when all was said and done, my 2000 square foot roof was $26,500 bringing my roof cost to $13.25 per square foot. This was the first time I ever replaced a roof, and after working so hard to save up our hard earned money, seeing that $-26,500 from our account was incredibly painful. But again, what else could I do?

Now, here's where it gets worse. Last week, late July of 2024 I wanted to protect my roof and double it's lifespan. I treated my roof with the solution we'll speak about later, so naturally we were on the roof. To my surprise, shingles are already missing from my 9 month old roof! Here are two photos showing the poor workmanship:

Can you believe it?

Now, I don't want to come off sounding ungrateful. I'm thankful we were in the position to replace our shingles, but we can all agree that what I was sold on, wasn't what I experienced. This is more common than you think.

I thought to myself, is this normal? The more I spoke to people, the more common these problematic shingles and roof jobs came to light. Roofs only last 15 years if you're lucky. So, I decided to take things into my own hands, to try and put more money back into the pockets of homeowners, but more on that later...

A Deeper Dive Into The Problem

The reduction in shingle quality isn't accidental. It's a strategic move by a few major corporations to boost their profits at your expense. They have reduced the longevity and durability of shingles, creating a cycle where homeowners like you and I are forced to replace roofs more frequently. This planned reduction in quality benefits them but leaves you with major bills and constant worries about your roof's integrity. A pack of shingles used to weigh over 100 pounds, ensuring protection against the elements. Today, these same packs weigh significantly less, compromising the strength and durability of your roof. The lighter weight means less materials and lower costs for manufacturers, but it also means your roof is more susceptible to damage, leaks, and wear.

But don't just take my word for it, there's an entire book written about this by Tim Carter called Roofing Ripoff.

The Beginning of a Nightmare

Let's be realistic, not many people wake up in the morning thinking about the condition of their roof. Most homeowners begin their roof journey with a simple need for roof repairs.

You contact a seemingly professional roofing company which often marks the start of what should be a straightforward project. The company might seem professional, have comprehensive knowledge of roofing, and an attractive estimate that promises both quality and affordability. Convinced by their smooth sales pitch, homeowners decide to trust them with their roofing projects, only to find themselves entangled in a nightmare of poor workmanship and escalating costs.

Almost immediately, red flags may start to appear. The contractor's crew might arrive late, if at all, and when they do show up, their work is often subpar. Misaligned shingles, improper flashing, and inadequate insulation are just a few of the many issues that can plague your roof. What was supposed to be a straightforward repair job quickly turns into a seemingly endless series of complications and excuses.

Frustration grows as the contractor's promises to rectify the problems go unfulfilled. Excuses range from bad weather to supply shortages, all while the roof continues to deteriorate. The contractor's evasive behavior, coupled with their unwillingness to address the mounting issues, paints a clear picture of their unethical practices.

Deceptive Practices Unveiled

What About My Warranty?

When considering any roof repairs or replacements, it's essential to understand how it will affect your existing warranty. Here are some important points about manufacturer warranties:

Manufacturer’s Warranty Limitations

Coverage Scope: Most manufacturer warranties cover defects in the roofing materials, but they often exclude damages caused by improper installation, poor maintenance, or environmental factors like severe weather.

Labor Exclusion: Many warranties cover the cost of materials but not the labor required to repair or replace the defective shingles. This means you could still incur significant out-of-pocket expenses even if your warranty claim is approved.

Pro-rated Coverage: As your roof ages, many warranties become pro-rated. This means that the older your roof gets, the less coverage you receive. Typically, this reduction in coverage begins around year 10, decreasing substantially thereafter.

Designed to Break Down

Lifespan Expectations: Standard asphalt shingles are designed to last between "20-25 years". What they don't tell you is, this is for packaged shingles stored in a warehouse. As soon as the packaging is opened, most manufacturer warranties are structured to start breaking down after 12-15 years. By this time, many homeowners begin to experience common roofing issues like granule loss and curling shingles.

Fine Print and Exclusions: It's crucial to read the fine print of your warranty. Many warranties have specific exclusions and conditions that can void the warranty if not adhered to.

Recognizing The Problem & Taking Back Control

Every homeowner dreams of a sturdy, long-lasting roof that withstands the test of time and the elements. However, the harsh reality is that roofs are continually exposed to damaging forces, from intense UV rays to relentless rain and wind. Traditional roofing materials, despite their initial promise, usually fail to provide the protection shingle manufactuers promise. This is where GoNano products come into play, offering a revolutionary solution that not only enhances the durability of your roof but also provides peace of mind. A little more on this later.

How Do I Know If My Roof Is In Bad Shape?

Roofs face many challenges over their lifespan and understanding the condition of your roof can be challenging without a professional inspection. However, there are several signs you can look for that indicate your roof might be in bad shape:

• Cracking and Splitting: Over time, exposure to extreme temperatures causes roofing materials to expand and contract, leading to cracks and splits.

• Water Damage: Persistent rain can infiltrate these cracks, causing leaks that compromise the structural integrity of the roof and the home.

• UV Degradation: The sun's ultraviolet rays can degrade roofing materials, leading to fading, brittleness, and a shorter lifespan.

• Organic Growth: Algae, mold, and mildew can take root on your roof, causing discoloration and potential health hazards.

These problems, if left unaddressed, can lead to costly repairs or even full roof replacements. Many homeowners, in an attempt to save money, opt for temporary fixes that only delay the inevitable. What is needed is a comprehensive, long-term solution that addresses these issues at their core.

The financial implications of roofing scams are significant. What starts as an affordable repair can quickly balloon into a costly ordeal. Contractors often demand additional payments for unforeseen complications and inflate the cost of materials, remember my surprise $3500 sheathing repair? Despite paying more than you initially agreed upon, the quality of work doesn't improve.

Emotionally, the experience can take a heavy toll on homeowners and their families. The constant stress of dealing with an unreliable contractor, coupled with the fear of further damage to their home, creates an atmosphere of anxiety and frustration. Trust placed in the contractor is shattered, replaced by a deep-seated skepticism of the home improvement industry.

The Financial and Emotional Toll

Solution: How To Add 10-15 Extra Years To Your Roof, at 1/10th The Replacement Cost

At the beginning of this article, I mentioned my goal to save homeowners thousands of dollars. In my quest to extend the lifespan of my own roof, I came across GoNano, a Canadian company that specializes in cutting-edge nanotechnology surface treatments. These treatments provide exceptional protection for roofs, concrete, and wood by enhancing material properties and performance at the molecular level. This leads to stronger, more durable surfaces with extended lifespans.

This discovery led me to start NanoShield, the authorized reseller and installers of GoNano products in Nova Scotia.

Our mission is to protect your home and extend your roof's lifespan, ultimately saving you thousands of dollars. Our advanced products are specifically designed to stop the aging process of your roof, concrete and wood surfaces offering a cost-effective alternative to frequent repairs and replacements, ensuring your roof remains durable and long-lasting.

Right now, we're offering a no obligation, free roof inspection to homeowners in Nova Scotia, so continue reading to see if you qualify.

Remember earlier when we spoke about how shingles are now pumped full of air pockets? Here's an image which proves what's going on. The photo on the left shows a shingle at the molecular level, it's full of empty air pockets that allow water to seep in and UV rays to deteriorate your shingles. The photo on the right shows what the same shingle looks like once it's treated with GoNano. Those air pockets are filled with our treatment, then all the granules bond to create a shield from the inside out. This is why we called our company NanoShield.

Introducing GoNano: The Science Behind The Solution

Imagine adding 10 to 15 years to your roof and achieving a true 30-year roof life. NanoShield's advanced nanotechnology treatments reduce oxidation and aging, effectively doubling your roof's useful life at a fraction of the cost of a new roof.

Our products are backed by rigorous scientific research and extensive testing, supported by over half a million dollars in investment with some of North America's most prestigious institutions including CNETE and Green Center Testing. This ensures that you receive top-quality and highly effective solutions that stand the test of time.

But what does this mean for you, the homeowner? It means peace of mind. It means no longer having to worry every time the weather forecast predicts a storm. It means saving thousands of dollars in the long run by avoiding the need for frequent repairs or a complete roof replacement.

Features VS Benefits, What's The Difference?

I ask this question a lot, and it's interesting because many times people don't distinguish between the two. That's totally understandable by the way, they seem pretty similar but there is a distinct difference. Features are attributes of the products we offer, benefits are the outcome or feeling you get from the features that positively impact your experience.

Here's an example using my personal experience I shared before;

Feature: Anti-moisture Benefit: No expensive sheathing repair = more money saved.

Below are just a few of the features and benefits you can expect when you protect your home with GoNano:

• Increased Durability: GoNano treatments significantly improve the durability of roofing materials. By penetrating deep into the material, these treatments reinforce the structural integrity, making your roof more resistant to impact and wind damage. This means fewer repairs and a longer lifespan for your roof.

• Water Repellency: One of the standout features of GoNano products is their ability to create hydrophobic surfaces. This means that water is repelled and prevented from penetrating the treated surfaces. This not only helps in preventing leaks but also protects the roof’s underlying structure from water damage.

• Extended Lifespan: GoNano treatments can significantly extend the lifespan of your roof. By protecting against the common causes of roofing damage, these products ensure that your roof remains functional and visually appealing for many years.

• UV Protection: GoNano treatments reflect harmful UV rays, preventing them from degrading the roofing materials. This UV resistance helps in maintaining the roof’s appearance and structural integrity over time, effectively extending its life.

• Cost Savings: Investing in GoNano products can save homeowners a considerable amount of money in the long run. By reducing the need for frequent repairs and delaying the need for a full roof replacement, homeowners can enjoy substantial savings.

• Eco-Friendly: GoNano products are environmentally safe. By extending the lifespan of roofing materials, they help reduce waste and the environmental impact associated with roof replacements. Additionally, the treatments themselves are non-toxic, ensuring safety for both the environment and the inhabitants of the home.

• Organic Growth Prevention: By creating an inhospitable environment for algae, mold, and mildew, GoNano products keep your roof clean and free from discoloration. This not only enhances the aesthetic appeal of your home but also eliminates the health risks associated with mold and mildew.

• Aesthetic Improvement: The treatments help maintain the roof’s original appearance, preventing the fading and discoloration caused by UV rays and organic growth. This means your home looks better for longer, enhancing curb appeal and potentially increasing property value.

• Transferrable Warranty: GoNano products include a limited warranty between 5-15 years in most cases. This warranty is also transferrable in case you sell or move, brining additional value to the resell value of your home.

How Is GoNano Installed?

Applying GoNano products is a straightforward process that ensures maximum protection for your roof. Here’s a step-by-step overview:

Inspection: A thorough inspection of the roof is conducted to assess its current condition and identify any existing damage or vulnerabilities.

Cleaning: The roof is cleaned to remove dirt, debris, and any organic growth. This ensures that the GoNano treatment can adhere properly and provide optimal protection.

Application: The GoNano product is applied evenly across the roof. The nanotechnology ensures that the treatment penetrates deep into the material, providing long-lasting protection. Most applications take 1-2 hours max, and the treatment cures in 15-20 minutes.

Final Inspection: After application, a final inspection is conducted to ensure that the treatment has been applied correctly and that the roof is fully protected.

Maintenance: While GoNano products provide long-term protection, regular maintenance checks are recommended to ensure ongoing effectiveness and address any potential issues early.

John D., Halifax NS

“After applying GoNano to my roof, I noticed an immediate improvement. The water just rolls off, and my roof looks as good as new. It’s been over two years, and I haven’t had to deal with any leaks or mold.”

"GoNano has been a game-changer for us. Our roof used to get so hot in the summer, but now it stays cooler and intact. The UV protection really works, and I love that it’s eco-friendly.”

Sarah L., Dartmouth NS

“We were skeptical at first, but the results speak for themselves. Our roof has never been in better shape. No more algae, no more cracks, and we’re saving money on repairs. Highly recommend GoNano.”

Mike R., Wolfville NS

What About Costs? Do You Offer Financing?

When it comes to maintaining your roof, the costs can add up quickly if you don't take proactive measures. Ignoring necessary maintenance and waiting for issues to arise often leads to expensive repairs and even premature roof replacements. Let's break down the costs associated with a typical 15-year roof and how using NanoShield’s GoNano products can save you money in the long run.

The True Cost of Neglect

Without proactive maintenance, an average asphalt shingle roof typically requires significant repairs and possibly even a full replacement within 15 years. Here's a typical cost breakdown:

Initial Roof Installation: $20,000-$25,000

Repairs (every 5 years): $500 - $2,000

Total Repairs Over 15 Years: $1,500 - $6,000

Full Replacement After 15 Years: $20,000-$25,000 (Not taking inflation into account!)

Total Cost Without Maintenance: $41,500 - $56,000

The NanoShield Advantage

By using NanoShield’s GoNano products, you can significantly extend the lifespan of your roof and reduce the need for costly repairs and replacements. Our products, such as Shingle Saver and Revive, offer superior protection that halts the aging process, meaning your roof stays in better condition for longer.

Here’s how the costs compare when you use NanoShield products:

Initial Roof Installation: $20,000 - $25,000

NanoShield Application: $3000 (Averaging $1.50 a square foot for 2000 square feet)

Total Maintenance Costs Over 15 Years: $0

No Full Replacement Needed After 15 Years, Roof Will Last Extra 15 years now.

Total Cost With NanoShield: $23,000 - $28,000

Savings: $19,500-$28,000!

Long-Term Savings: As you can see, using NanoShield products results in substantial long-term savings. By investing in our advanced nanotechnology treatments, you’re not only preserving the integrity and appearance of your roof but also avoiding the high costs of major repairs and replacements.

Our treatments only cost on average $1.50 a square foot, compared to the $10-$13 per square foot for replacing your shingles. Over 15 years, this can translate to savings of up to $28,000.

Flexible Financing Options with iFinance

At NanoShield, we understand that investing in your home's long-term protection can be a significant financial commitment. That's why we've partnered with iFinance, a leading provider of flexible financing solutions, to make it easier for you to protect your roof, concrete, and wood surfaces with our advanced nanotechnology treatments.

Why Finance with iFinance?

iFinance offers a variety of financing options tailored to meet your specific needs. Whether you're looking to spread the cost over several months or need a more extended repayment plan, iFinance provides the flexibility and convenience to help you manage your expenses without compromising on the quality of protection for your home.

Key Benefits of Financing with iFinance:

Flexible Payment Plans: Choose from a range of repayment terms that suit your budget, from short-term plans to extended financing options.

Competitive Interest Rates: Take advantage of competitive interest rates that make financing your NanoShield treatment affordable.

Quick and Easy Approval: The application process is straightforward and efficient, with quick approval times to get your project started without delay.

No Hidden Fees: Transparent financing with no hidden fees ensures you know exactly what to expect.

How to Apply

Applying for financing through iFinance is simple:

Free Inspection: Contact us for a free inspection and detailed report on the condition of your roof and surfaces.

Estimate: We provide a comprehensive estimate for the NanoShield treatment.

Apply: Visit the iFinance website and complete a quick online application, we can do this during your inspection.

Approval: Receive pre-approval in minutes, and a final approval typically within 24-48 hours.

Schedule: Once approved, we schedule your NanoShield treatment at your convenience.

Peace of Mind with Affordable Payments: With iFinance, you can enjoy the peace of mind that comes with knowing your home is protected without the immediate financial burden. By spreading the cost of your NanoShield treatment, you can maintain the integrity and appearance of your roof, concrete, and wood surfaces while managing your budget effectively.

In summary, the choice is clear: Investing in NanoShield’s GoNano products is a smart financial decision. Not only will you extend the life of your roof, but you'll also save thousands of dollars over the years. Protect your investment and ensure the longevity of your home with NanoShield.

How Do I Qualify For a Free Roof Inspection?

It's simple! Just click the button below to enter your information. Someone from our team will contact you within 24 hours max, for a quick 2 minute conversation. We'll ask you the condition and age of your roof, and if you're not sure that's still ok. We'll gather a few details then arrange a time to come and visually inspect your roof. You'll be showed a sample of GoNano in person, and we will gladly answer any questions you might have. There is no pressure, our goal is to provide you with all the information you need to decide if GoNano is right for you.